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The Gruen Transfer
13
Seasons
2008
Australia
7.8
The Gruen Transfer (TGT) is a show about advertising, how it works, and how it works on us. Hosted by the inimitable Wil Anderson, TGT decodes and defuses the commercial messages that swirl through our lives, with the help of a panel of ad industry experts.
Episode List
S1 • E1
Beer
How do you sell: Beer The Pitch: Whale Meat Ad of the Week: Dove Evolution
S1 • E2
Undies
How Do You Sell?: Underwear, The Pitch: Baghdad Holidays, Ad of the Week: Ecko Unltd.
S1 • E3
Banks
What's It For? Awareness Campaign "Look Out for Cyclist Moonwalking Bear" How Do You Sell? Banks The Pitch: Making Celibacy Sexy Ad Of The Week: Tahoe - An American Revolution.
S1 • E4
Chocolate
Space Invaders: Bumvertising How Do You Sell? Chocolate The Pitch: Democrats Ad Of The Week: Head and Shoulders.
S1 • E5
Four Wheel Drives
What's Wrong With This Ad? Pedigree Dental Pebble How Do You Sell? Four-Wheel-Drives The Pitch: Plastic Bags Ad Of The Week: Online Sex Trafficking.
S1 • E6
Feminine Hygeiene
What's It For? Gali The Alligator How Do You Sell? Feminine Hygiene The Pitch: Child Labour Ad Of The Week: Ricky Pointing "Endorsinator".
S1 • E7
Road Safety
Endorse Me: Road Safety How Do You Sell? Road Safety Ads The Pitch: Invade NZ Ad Of The Week: "Shouty Ads".
S1 • E8
Phone Companies
How Do You Sell? Phone Companies The Pitch: Global Warming Ad Of The Week: Will It Blend?
S1 • E9
Skincare
What's Wrong With This Ad? The Back Up How Do You Sell: Skincare The Pitch: Buy Nothing Ad Of The Week: Cover Girl Ad.
S1 • E10
Cannes Winning Ads
What's Wrong With This Ad? Cheerios Cannes: Looked at Cannes Winning Ads from 2008 The Pitch: Anti-Tourism Ad Of The Week: Football Superstar.